A Comprehensive Look at marketing on TikTok
TikTok has been dubbed the fastest-growing social media platform ever, which has made it onto the shortlist for one of the top downloaded apps in the world for the past three years. You can also buy TikTok views with Streamular.
How popular is TikTok?
The video-based short-form app experienced an explosive growth rate during the COVID-19 pandemic since many users could play around with the app and interact with their online communities in innovative ways. In Q1 2020, the explosive growth of TikTok established records for the highest amount of downloads in one quarter for a social application, with 315 million downloads.
What can marketers do with TikTok?
TikTok is an excellent way for marketers to connect with younger people worldwide in a very creative and engaging environment. Many social memes originate with TikTok, and brands can improve their reputation by being on the cutting edge of the latest trends. TikTok doesn’t require large budgets to fund video content production since spontaneous content created in everyday surroundings is just as likely to be noticed. A lot of TikTok videos were shot in car parks, bedrooms, or even in gardens.
TikTok gives marketers an equal playing field regarding the reach of their messages and engagement. In contrast to social media platforms like Instagram and YouTube, TikTok accounts with zero followers can get millions of views on a video because of the nature of the viral algorithm. So long as the content is appealing to the viewers and is engaging, the engagement will be there.
TikTok has greater engagement levels from its followers over other platforms on social media ( Influencer Marketing Hub 2019, 2019), so marketers can create substantial buzz by planning a campaign that includes content that is appealing to the app users.
There are four main methods that marketers can start making use of TikTok:
1. Start a channel that is branded
Create a brand-new page and begin to experiment using content types. Content can be made quickly and cost-effectively with no expense. The best way to create content is to follow the most popular hashtags, be involved in the most recent memes, and incorporate them into your brand. Utilize the application’s filters and effects, soundbites, and editing software to make and share genuine content. The reach of organic content on TikTok is vast. However, an impactful engagement can only be achieved when your content resonates with your target audience and adheres to the guidelines for the application. The posting of your company’s brand message there is not going to work.
2. Work with influencers to collaborate
One innovative approach to using TikTok is to tap into influencer communities. The statistics on influencers leave no doubt about the power they have. Influencers who are a part of TikTok have built up large and engaged followers by posting high-quality content that resonates. They are knowledgeable about TikTok and can utilize its tools, features, and the latest trends in their favor. Brands can create campaigns that make use of their skills and experience. TikTok offers its very own creator marketplace that is designed to connect brands as well as creators.
3. Create by completing a hashtag challenge
Making a challenge available that users can participate in is an excellent opportunity for companies to kick off an ongoing trend or meme. Most successful challenges draw millions of participants to create videos to promote the challenge.
4. Run TikTok advertising
TikTok is among the most thrilling new platforms for advertising because it’s got the size of other platforms like Instagram; however, it’s not yet flooded with advertisers. This means that it is cheaper to create views and impressions.
Marketers can create in-feed ads, promoted hashtag challenges, and banner ads that appear on the app’s homepage. Alongside targeting the location, age, or demographics of the audience, they can focus on people who have seen similar content similar to theirs. Advertisers can sign up with TikTok for business to create self-serve advertisements.
Another social application to be considered to reach out to a young audience is WhatsApp. Instant messaging is becoming more popular worldwide and offers fantastic marketing opportunities when coupled with Facebook or Instagram.