There are several factors that might lead to a strained relationship with a takeover agency.
The key is for both the agency and the client to understand and capitalize on the agency’s advantages, as well as to pick the proper agency from the outset.
The agency cannot replace the client’s institutional expertise, but they have insight that the client does not, resulting in a symbiotic partnership.
Here are some of the advantages that customers may get by entrusting their marketing to an agency.
1. AdWords Industry Standards and Benchmarks
Assuming the agency has expertise in the client’s business, they have a bird’s eye perspective of what is typical for the client’s industry.
They are often acquainted with CPC ranges, probable conversion rates, and offers that convert.
This may save the customer a lot of time trying various things since they would have to figure part of it out from scratch otherwise.
It may also provide some confidence that an account’s performance is within typical levels or raise an immediate red alert if it isn’t.
2. Beta Testing Possibilities
Agencies with a dedicated Google representative get perks that customers are less likely to receive if they handle their accounts on their own.
Google’s continuous income potential comes from agencies, and it’s simple for salespeople to send one email to an agency contact about a beta test and enroll five accounts.
Clients have the opportunity to explore brand-new approaches that their competitors may not have access to and have a firm handle on them with good outcomes by the time it is released to the broader public.
This is a significant advantage in highly competitive industries.
3. Having Two Heads Is Preferable To Having One
Managing the same account as a single individual or internal team for an extended period of time might lead to sleepwalking through account management.
You’ve been there, done that, tried that other thing, and there’s nothing else for you.
Agencies often have a staff dedicated to your account, bringing not just a new viewpoint but also new methods of thinking.
This may revitalize a stagnant situation and explore fresh pockets of development and scalability for a customer.
Agencies also have their finger on the pulse of the industry as a whole, so they may be able to make accurate forecasts about upcoming changes or new possibilities.
4. Multidisciplinary Agencies
Many times, an account may suffer, but the answers are not ones that a customer can manage internally.
Employers often have someone who is excellent at managing keywords and bids, but a poor conversion rate is a big detriment to the outcomes.
The person in charge of the media isn’t generally the one who can design the landing page and put up a CRO strategy, so they have to hire someone to do it… and then they discover they’re gathering leads but don’t have an email nurturing plan in place.
Another vendor is brought in to handle that, and before you know it, the internal media person is juggling many vendors to piece together a solution to make things function better.
Our business use Google’s tools and statistics to develop approaches and plans that drive high-quality and relevant traffic to your website, which is critical given that more than 90% of your buyers do their first search on the internet.
Contact AIAD, a Google ads agency in Sydney, now to find out how we can help you develop!