Facebook Click-to-Call Ads – 5 Things Marketers Need to Know
Facebook click-to-call ads allow businesses in Columbus, Ohio to get phone calls from Facebook users who want more information. Your customers can complete the call by clicking on a website link or talking directly to the business over the phone. It’s an easy way for a social media agency, Columbus Ohio, to get in touch with interested customers without having to rely solely on email, text messages, or social media.
Read below for five things you need to know about this new marketing tool!
What are Facebook click-to-call ads?
Facebook click-to-call ads are a new direct marketing tool that allows Facebook users to connect with businesses directly by calling them.
Why are Facebook click-to-call ads essential for your business?
Owning a local business or service is more competitive than ever before because of the sheer volume of online information available to almost every company in any industry worldwide. Getting customers over the phone quickly is vital, and using this new form of digital advertising will allow you to do just that!
Facebook click-to-call ads will help you:
- Reach new customers who are searching for local businesses online;
- Increase the number of phone calls your business receives; and,
- Improve customer service by answering live calls from potential or existing clients.
5 Things Marketers Need to Know about Facebook click-to-call ads
Before you start your Facebook click-to-call campaign, you need to know that:
1. Facebook Call Now Ads Aren’t Just for Local Businesses
Many business owners assume Facebook click-to-call ads are reserved for local businesses. Still, you can also use this new ad format if your business is located beyond the limits of a metropolitan area.
In fact, you don’t need to have an existing or even a website to run these types of ads because they only allow users to call from their mobile device and not visit a landing page on a desktop.
Suppose you do already have a website with online booking forms. In that case, it will be easy enough to create different versions of your Facebook Call Now Ads depending on what type of customer clicks through—a potential client searching for more information or someone ready to purchase right now. In both cases, your prospects want phone calls as quickly as possible, so make sure yours are just a click away.
2. Call Now isn’t the Only Way to Drive Calls from Facebook
Facebook Call Now ads are just one of several click-to-call options.
First, there’s the call button you can add to your Facebook Page with a simple script from Zynga or Button by Sumoing. This is great for businesses that have already invested time and money building their brand on social media sites like Facebook. But what if you don’t have a branded page?
For those types of businesses, try out an app called DialogTech, which allows users to connect with advertisers via phone calls when they click through from both desktop and mobile devices—or even engage them across email or SMS text messages. The company claims this is especially beneficial because it reduces the number of abandoned carts where people essentially leave the sales process without completing their purchases.
3. Mind the Data Gap,
Data is the lifeblood of any marketing campaign, and Facebook click-to-call ads are no exception.
Don’t worry if you aren’t seeing as many calls as your competitors, or even some that seem like they should convert at a higher rate.
This is normal because of the differences in how a digital agency Columbus will target its audience with those on other mobile platforms, such as Google Ads (AdWords). The good news is that all this data still gets fed back to Facebook to continue learning about its users and become more accurate over time – which means better performing campaigns for everyone!
4. Using Call Tracking with Facebook Click-to-Call
With Facebook click-to-call ads, you’ll not only be able to see how many calls your campaigns and Columbus digital marketing are generating, but also details about the caller.
Using call tracking with Facebook click-to-call is a great way to help identify where these new leads are dropping off in your sales funnel and optimize accordingly.
You can even use this data for attribution modeling purposes by identifying which touch points convert best across different lead sources! So, start testing now before it’s too late!
5. Carefully Choose Ad Placement
In the end, Facebook click-to-call ads are a great way to generate more business from your current customers and new ones.
When using Facebook click-to-call ads, make sure you place them in ad sets and it targeted your PPC Columbus at those who have already shown an interest in your company and products.
This will ensure that calls generated via these ads come from people most likely to buy again! Make sure you test different placements for maximum success.
The takeaway is that Facebook Click-to-Call Ads are a powerful tool for marketers when used correctly. With the right strategy, you can save money on ads and get more sales with less effort than ever before!
If this sounds intriguing to you, reach out to us today. We are a social media marketing agency, Columbus, and we’ll show you how it all works in practice through an example call flow of what your customers will see if they click on your ad. We look forward to hearing from you soon!